Geneva – Chrysler is back at the 80th Geneva International Motor Show with the Chrysler 300C design study, Chrysler 300C eco style, PT Cruiser Couture Edition, Chrysler Sebring Cabrio and versatile Chrysler minivan image vehicle – prestigious cars that showcase the best of American style – along with Lancia vehicles .

For the first time the two brands are displayed in one exhibition area designed to move away from more traditional motor show stand, favoring a symbolic representation of the future convergence of both brands.
The union of Chrysler and Lancia go together perfectly, like two puzzle pieces that are now coupled to create an all-new entity with limitless possibilities, common vision and DNA. Illustrating the best of what automotive history has produced on both sides of the ocean are the Chrysler and Lancia brands’ product portfolio, encompassed by an imposing graphic design backdrop of enormous jigsaw puzzle pieces with the latest in color and fashion.

This imposing backdrop symbolizes the fusion of Chrysler and Lancia under a banner of shared values: from elegance to technological innovation, from history to the will to shine in the future. The exhibit floors continues the puzzle theme, representing the union of the two brands with two puzzle piece platforms highlighting two Chrysler 300Cs on one piece and two Lancia Deltas on the other. In this setting the visitor becomes an essential part of the composition. In fact, the images of the public are transformed into puzzle pieces to complete the puzzle of the booth, thanks to an array of mirrors and video cameras.

Source: http://www.chrysler.com/en/social/